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Jun 29 2016

Marketing to Women: 4th of July Infographic| WMI

Ann D'Adamo

Will you be starting Independence Day weekend with a bang? Millions of Americans will be spending $6.7 billion to celebrate the 4th of July with food, fireworks, and family fun. Learn what they're spending on and how brands can effectively participate in the patriotism. 

Jun 27 2016

Marketing Beauty Products on Mobile | WMI

Ann D'Adamo

Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at mobile as just another device, but as we've learned, the highly personal nature of mobile has made it less about the device and more about ther person using it—the power is now in the hands of the people! Increasingly, mobile is now how women research beauty products, compare prices, check availability, and get information while in-store. In our infographic, we learn how mobile is driving beauty buying behavior in-store, the challenges with mobile, and what this means for your brand.

Filed Under: Media, Beauty

Jun 24 2016

Infographic: Mobile Commerce Trends | WMI

Ann D'Adamo

According to a new survey, more consumers are shopping on their mobile devices. Here, we offer an infographic look at the latest trends in mobile commerce and why it's so important for your brand to optimize your shopping site! Contact us today to learn how you can effectively market to women by using strategic media planning techniques that capture their attention.  

Filed Under: Digital

Jun 22 2016

What Know About Mobile Video Marketing? | WMI

Ann D'Adamo

One Facebook executive recently predicted that within a decade, the social media platform will be all video! Take our quiz to learn how Millennial consumers are engaging with brands through video marketing and how video could inform your strategic media planning!

Filed Under: Digital

Jun 20 2016

Shopping Trends in Mobile and at Retail | WMI

Andrea Van Dam

 Andrea Van Dam & Kurt Jetta, CEO of TABS Analytics

A thorough understanding of your consumer is the backbone of any great media campaign. Kurt Jetta, CEO of TABS Analytics, spoke with Women’s Marketing CEO, Andrea Van Dam, and shared his insight into the way women discover brands and shop in 2016…and beyond.

Filed Under: Digital

Jun 17 2016

Food Marketing Statistics | WMI

Ann D'Adamo

According to these food marketing statistics, Americans are finally listening to their mothers and eating their veggies! In our infographic, we look at the trends in consumer behavior and the marketing challenges brands face. Digital marketing has proven to be a reliable source for promoting brand messages and reaching female consumers. Contact Women's Marketing to discover how an effective mobile marketing strategy can help your brand reach its core audience.

Filed Under: Food & Beverage

Jun 15 2016

Beauty Marketing to Generation Z | WMI

Ann D'Adamo

Marketers who have been concentrating on Millennials will soon be trying to understand a new generation of consumers. Generation Z, those born between 1995 and 2010, are an enigmatic bunch that will not be swayed by traditional marketing strategies. Instead of movie stars, Generation Z is influenced by YouTube vloggers who are more peer than personality. More than any generation that’s come before, they embrace diversity and inclusivity in every aspect of their lives—and that includes beauty. In a survey of teens and tweens, researchers at Mintel asked who they would like to see in an ad for beauty or personal care items, 51% said they’d like to see “someone like me.”

Filed Under: Beauty

Jun 13 2016

Social Media Marketing for Brands | WMI

Ann D'Adamo

If you need an appetizer recipe in a pinch or are planning a wedding, Pinterest is your go-to source for inspiration—and for some, downright addicting! Savvy marketers are using the platform to showcase their products and curate lifestyle content that invites consumers to become part of the brand. Want to know what makes a photo pin-worthy? From fashion to food, we reveal the secrets to turning browsers into buyers! Social media marketing is essential for brands marketing to women. Contact Women's Marketing to learn how our social media experts can create more engagment for your brand.

Filed Under: Media

Jun 10 2016

Americans Say Snacking Helps Relieve Stress & Boredom | WMI

Ann D'Adamo

Trend watchers have noticed a not-so-subtle shift in American eating patterns. Gone are the days of three well-balanced home-cooked meals, today, we’re a nation of snackers. Researchers found that it’s not just a change in the way we eat, but in what we’re eating. For decades, snacks were largely found in the candy or chips aisle, now we’re nibbling on everything from granola bars to yogurt throughout the day to curb our cravings—in fact, 70% of consumers agree that anything can be considered a snack. This is creating both opportunity and competition in the snack food category. Here, we look at what’s catching the consumer’s eye and what motivates them to munch.

Filed Under: Food & Beverage

Jun 8 2016

Down Time is the Ultimate Luxury - 3 Ways to Connect

Ann D'Adamo

If you asked five different consumers for their definitions of luxury, you’d likely receive five very different answers. But for an increasing majority, having the luxury of time to relax and unplug is becoming more elusive than a Birkin bag. According to labor statistics, 70% of women with children under the age of 18 participate in the workforce. Between work and childcare responsibilities, a woman has very little down time—and when she does, chances are she doesn’t want to be confronted with in-your-face brand messaging. If time is the ultimate luxury, how can brands turn an intangible into an opportunity to connect with consumers? 

Filed Under: Fashion, Health & Wellness

Jun 6 2016

Why Controversy About Beyonce’s Ivy Park Brand is A Big Deal | WMI

Ann D'Adamo

Last month, the undisputable Queen Bey debuted Ivy Park, a line of high performance athletic apparel she co-produced with British fast-fashion retailer TopShop. The affordable, 200-piece line, sold in the U.S. at TopShop and Nordstrom, came under fire when a British tabloid alleged that a factory producing some of the garments was a Sri Lankan sweatshop. The story was picked up by the American media, including Women’s Wear Daily, and caused a stir of controversy. Although the claims were refuted by both the brand and factory, the fact that consumers are increasingly concerned about the effect of fast-fashion on both workers and the environment is notable.

Filed Under: Fashion

Jun 3 2016

New Mobile Beauty App Taps Indie Brands | WMI

Ann D'Adamo

Almost every major beauty brand, from Clinique to Cover Girl, is offering an app that helps consumers find the perfect lipstick or foundation shade. Mass retailers and brands that have the funds to invest in the development of app technology have had an advantage over emerging brands—until now! A new app, Map My Beauty, developed by Anabella Daily, the creator of Sephora’s Pocket Contour app, offers indie beauty brands the opportunity to play in the augmented reality app space. Daily, a digital guru with an impressive background that includes launching the fashion and beauty channel, Hello Style, for Hearst Digital, and work on Conde Nast properties such as Vogue, Glamour, and Style.com, spoke to Women’s Marketing about her latest project.

Filed Under: Beauty

Jun 1 2016

3 Ways Marketers Can Create Better Brand Experiences | WMI

Ann D'Adamo

By now, marketers know that Millennials value experiences over things—almost 80% of Millennials say they would choose to spend their money on an experience or event over buying something desirable and nearly 8 in 10 (77%) millennials say some of their best memories are from an event or live experience they attended or participated in.

Filed Under: Industry News