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Stella Rising Blog

Marketing to Women: 4th of July Infographic| WMI

Will you be starting Independence Day weekend with a bang? Millions of Americans will be spending $6.7 billion to celebrate the 4th of July with...
By Ann D'Adamo
Media

Marketing Beauty Products on Mobile | WMI

Mobile has changed the way we view the world. It's revolutionized the way we communicate, enjoy entertainment and shop. At first, marketers looked at...
By Ann D'Adamo
Paid Search

Google’s New AdWords Interface: Coming 2017

Google recently announced that it will be redesigning the now 15 year old AdWords platform for a multi-device world and so that advertisers can...
By Cristina Priamo
Digital

Infographic: Mobile Commerce Trends | WMI

According to a new survey, more consumers are shopping on their mobile devices. Here, we offer an infographic look at the latest trends in mobile...
By Ann D'Adamo
Digital

What Know About Mobile Video Marketing? | WMI

One Facebook executive recently predicted that within a decade, the social media platform will be all video! Take our quiz to learn how Millennial...
By Ann D'Adamo
Digital

Shopping Trends in Mobile and at Retail | WMI

Andrea Van Dam & Kurt Jetta, CEO of TABS Analytics A thorough understanding of your consumer is the backbone of any great media campaign. Kurt...
By Andrea Van Dam
Food & Beverage

Food Marketing Statistics | WMI

According to these food marketing statistics, Americans are finally listening to their mothers and eating their veggies! In our infographic, we look...
By Ann D'Adamo
Beauty

Beauty Marketing to Generation Z | WMI

Marketers who have been concentrating on Millennials will soon be trying to understand a new generation of consumers. Generation Z, those born...
By Ann D'Adamo
Media

Social Media Marketing for Brands | WMI

If you need an appetizer recipe in a pinch or are planning a wedding, Pinterest is your go-to source for inspiration—and for some, downright...
By Ann D'Adamo
Food & Beverage

Americans Say Snacking Helps Relieve Stress & Boredom | WMI

Trend watchers have noticed a not-so-subtle shift in American eating patterns. Gone are the days of three well-balanced home-cooked meals, today,...
By Ann D'Adamo
Fashion

Down Time is the Ultimate Luxury - 3 Ways to Connect

If you asked five different consumers for their definitions of luxury, you’d likely receive five very different answers. But for an increasing...
By Ann D'Adamo
SEO

The Americans with Disabilities Act's Positive Effect on SEO

What is ADA (Americans with Disabilities Act) Based on the Section 508 Amendment to the Rehabilitation Act of 1973, the ADA has set compliances to...
By Jourdan Rombough
Fashion

Why Controversy About Beyonce’s Ivy Park Brand is A Big Deal | WMI

Last month, the undisputable Queen Bey debuted Ivy Park, a line of high performance athletic apparel she co-produced with British fast-fashion...
By Ann D'Adamo
Beauty

New Mobile Beauty App Taps Indie Brands | WMI

Almost every major beauty brand, from Clinique to Cover Girl, is offering an app that helps consumers find the perfect lipstick or foundation shade....
By Ann D'Adamo
Industry News

3 Ways Marketers Can Create Better Brand Experiences | WMI

By now, marketers know that Millennials value experiences over things—almost 80% of Millennials say they would choose to spend their money on an...
By Ann D'Adamo

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