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May 30 2016

How Much Do You Actually Know About Millennials and Food? | WMI

Ann D'Adamo

 

Take our quiz to discover Millennial's biggest challenges to healthy eating, how they discover new food brands, and the surprising ways they are shopping for food.

Filed Under: Food & Beverage

May 27 2016

Trends in Influencer Marketing | WMI

Ann D'Adamo

Moms have always relied on the wisdom of other moms for product recommendations and parenting advice. Beyond the playground, mom bloggers have become a trusted resource for learning about the latest brands. Discover how influencer marketing can impact the way Millennial Moms take action with your brand—contact Women’s Marketing to learn how we can develop a strategic media plan and influencer marketing campaign that impacts your bottom line.

May 25 2016

Summer’s Top Hair Trends | WMI

Ann D'Adamo

What hair care trends are you most excited about? A recent survey posed that question to over 500 American women and revealed the top ten looks they wanted to achieve. This information is a gold mine for hair care brands and offers endless inspiration for creating YouTube video, Instagram posts, Snapchat snaps, and Twitter teasers!

Filed Under: Beauty

May 23 2016

Tapping Into Consumer Food Trends | WMI

Ann D'Adamo

We can easily argue that the burger is America’s quintessential comfort food. After all, 62% of Americans say they love them! As we approach grilling season, we take a look at the ways food brands can leverage America’s obsession with burgers to reach consumers.

Filed Under: Food & Beverage

May 20 2016

Media Strategy: Reaching the Mobile Consumer on Apps | WMI

Ann D'Adamo

“I just don’t have time to exercise!” You’ve heard it a thousand times—and probably said it yourself—and, while it may feel true, it may just be an excuse to cover a lack of motivation to exercise. A recent survey revealed that a quarter of respondents become bored with their exercise programs (they’re called routines for a reason!) and almost half of gym members say they need help to create an effective workout at the gym. Mobile apps to the rescue! These apps may offer a solution for workout weary, time crunched consumers, as well as an opportunity to reach them at a moment of peak relevancy.

Filed Under: Media, Integrated, Health & Wellness

May 18 2016

Social Media 101: Instagram for Brands | WMI

Ann D'Adamo

Instagram has emerged as the "see-and-be-seen" social media platform for brands. In our infographic, we take a look at the platform and offer ten tips for brands launching an Instagram campaign, including: which posts get the most engagement on Instagram, how often to post on Instagram, and one sure-fire way to get more Instagram followers! 

Filed Under: Media, Fashion, Beauty, Digital

May 16 2016

Denim Rebounds at Retail | WMI

Ann D'Adamo

There’s no denying that athleisure has become the darling of the apparel industry. Almost every brand, from Tory Burch to Topshop, has introduced an active wear line to tap into the phenomenon and analysts predict that consumer spending on athletic apparel will reach $83 billion by 2020. While it’s clear that women love their leggings, two new studies found that, for the first time in years, women are rekindling their romance with denim.

Filed Under: Fashion

May 13 2016

How Women's Marketing Innovates in Digital Media | WMI

Ann D'Adamo

In her role as Media Director, Digital Innovation Specialist at Women’s Marketing, Elissa Brown is responsible for integrating cutting-edge technologies and best-in-class digital partners into effective media strategies. She’s a dynamic force of nature at the agency, whether reporting back from SXSW or working personally with clients to consistently ensure their goals are met. To find out what else a Digital Innovation Specialist does, we let Elissa tell us, in her own words.

Filed Under: Media, Get to Know WMI, Integrated, Women in Media

May 10 2016

Social Media 101: Snapchat for Brands | WMI

Ann D'Adamo

Now that almost every brand is on Facebook, Twitter, and Instagram, Snapchat has become the go-to platform for engaging Millennial and Generation Z consumers. Brands are just starting to learn how to effectively use Snapchat to entertain and delight audiences with video, contests, stickers, and other branded content. Here, we take a look at the platform to better understand what's being shared...and how often! Can your brand be doing better on social? Contact Women's Marketing to learn how we can help you to develop a smarter social media strategy.

Filed Under: Media, Industry News

May 9 2016

Food Trends: Farm to Frozen | WMI

Ann D'Adamo

For the past few years, consumers have been giving frozen snacks the cold shoulder. A demand for healthier options challenged manufacturers to re-think their offerings—and it’s beginning to pay off! Today, natural and organic innovations are adding appeal to a category previously plagued by negative perceptions of quality, taste, and healthfulness; brands such as Amy’s Kitchen, Annie’s, EVOL and Luvo have reenergized the category with premium offerings and more natural, additive-free foods. As a result, the category is beginning to see modest growth, with sales expected to eclipse $5 billion by 2020. Here, we look at opportunities in the frozen snack category.

Filed Under: Food & Beverage

May 6 2016

Organic, Mix-it-Yourself Beauty in a Box | WMI

Ann D'Adamo

For thousands of years, women handcrafted beauty treatments from ingredients that grew in their own backyards using recipes that had been handed down for generations. It was with this in mind that Tina Hedges launched LOLI, her back-to-basics beauty box.

Filed Under: Beauty

May 6 2016

Digital Marketing Strategies: Mobile Shopping | WMI

Ann D'Adamo

How Consumers Are Shopping for Fashion On Mobile

Filed Under: Media, Fashion

May 3 2016

Digital Marketing Strategy | WMI

Shannan Conley

5 Ground Rules for Effective Mobile Video Ads

As video consumption continues to evolve, consumers are shifting away from the confines of traditional TV to the anytime, anywhere availability of mobile video. Analysts predict that soon, 69% of all internet traffic will come from video, with the majority watching on mobile. I think of a woman’s smartphone as her remote control for life! As consumers’ viewing habits change, marketers will have to identify effective mobile tactics to reach them. Here, are my top 5 proven ground rules for brands looking to create effective mobile video ads.

Filed Under: Media, Integrated, Digital

May 2 2016

The Latest Nail Care Industry Trends | WMI

Ann D'Adamo

Although the nail care industry has declined slightly from its peak in 2013, analysts predict it will see an uptick by 2018 with growth fueled by Millennial and Hispanic women. In our infographic, we take a look at the trends #nailsaddicts are sharing on social media and the latest nail care industry trends! Emerging brands can benefit from the deep insights into consumer trends and media strategies that Women's Marketing offers. Contact us to learn more about how we can help your brand to get to the next level. 

Filed Under: Beauty