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Apr 29 2016

Trends in Health and Wellness Travel | WMI

Ann D'Adamo

Americans say they're busier and more stressed out than ever before! So, it's no surprise that the wellness and spa travel sector is luring more consumers to their destinations. In our infographic, we explore the top trends in health and wellness travel to better understand the consumer, the hottest destinations, and the emerging wellness travel themes! Want to learn more about the health and wellness consumer? Download our whitepaper "Health and Wellness Trends 2016" to take a deep dive into the consumer and contact us to learn more!

Filed Under: Health & Wellness

Apr 27 2016

What Do You Know About Marketing to Generation Z? | WMI

Ann D'Adamo

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take our quiz and find out how much you may already know about the iGeneration and why your brand should already be speaking to them!

Filed Under: Media, Digital

Apr 26 2016

What Mom Really Wants for Mother's Day | WMI

Ann D'Adamo

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something much more authentic this year. Our infographic offers insight into what Moms really want to receive for Mother's Day, and how brands can help them get it. Although, a shiny new iPhone wouldn't be a bad idea! Is your brand marketing to women? Learn how you can reach more female consumers on their path-to-purchase by engaging them when, and where, they're most receptive to your message. Contact Women's Marketing today to learn how! 

Filed Under: Media

Apr 25 2016

Marketing Tips for Food Brands | WMI

Ann D'Adamo

Food, more than most other categories, has a unique advantage in its ability to connect with consumers emotionally—consider the nostalgia that certain brands evoke or how we’re drawn to the foods that bring us comfort or remind us of special times. Thoughtful CPG brands can leverage those emotions to create personal experiences and deeper connections with consumers. Here, we offer insight into ways that brands can build stronger relationship with consumers.

Filed Under: Food & Beverage

Apr 22 2016

Food Goes High Tech | WMI

Ann D'Adamo

Does a 3-D printed pizza sound appetizing? Would a scanner that identifies the molecular structure of your food be helpful? How about a wand that promises to naturally eliminate sulfates from a glass of wine? Although many of these ideas sound like something out of a space-age movie, they are among some of the latest advances in food technology. Here, we take a look at a few of the most intriguing ideas in food.

Filed Under: Food & Beverage

Apr 20 2016

Marketing to Diverse Families | WMI

Ann D'Adamo

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to support brands that realistically reflect parenting and embrace all types families in their advertising. In our infographic, we illustrate why consumers are growing more accepting of diverse families and how brands can reach them through social media, digital, print, or broadcast. Does your brand need help reaching your core demographic? Contact Women's Marketing to learn how we can help your brand identify your key customers and reach them when and where it matters most.

Filed Under: Media

Apr 18 2016

Millennials Shift Skin Care Spend | WMI

Ann D'Adamo

For more than a decade, prestige skincare led the beauty industry with products heavily marketed toward an aging Boomer population. Although consumers are still investing in skincare, the massive buying power of Millennial women and their more personal connection to brands, has shifted spending away from anti-aging skincare into fragrance and makeup categories. Today, the lines are blurring between makeup, skin care, and wellness as consumers look to satisfy common goals with fewer products.

Apr 15 2016

Influencer Marketing: Best Practices for Brands | WMI

Ann D'Adamo

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify their brands and extend their reach—and having undeniable success. Analysts estimate that for every dollar spent, a brand earns $6.50 in return! However, without the proper checks and balances in place, marketers can pay a price. Recently, the Federal Trade Commission cracked down on Lord & Taylor for not properly disclosing its relationship with 50 influencers in an Instagram campaign. While the company did not suffer any financial penalties, the FTC has made it clear that they will be closely policing the latest guidelines surrounding sponsored content and influencer campaigns.

Filed Under: Media, Fashion, Beauty

Apr 13 2016

Trends in Healthy Beverages | WMI

Ann D'Adamo

Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing taste, manufacturers are crafting fusion beverages that tick off all the boxes for consumers. Hybrid, or fusion drinks, like protein-infused coffee and sparkling tea are quenching their thirst for innovation and creating entirely new categories for brands. Women's Marketing offers clients deep insight both the category and the consumer. Learn about the latest trends in our 2016 Food & Beverage Trends white paper and contact us to learn how we can help your brand grow.

Filed Under: Food & Beverage, Health & Wellness

Apr 11 2016

The Mogul Shaping the Future of Female Empowerment | WMI

Ann D'Adamo

There are people who talk about changing the world, and there are those who actually do it. In 2014, Tiffany Pham founded Mogul (onmogul.com), a platform designed to enable women from around the globe to share ideas and experiences. Pham, a graduate of Yale and Harvard Business School, has been named one of Forbes’ “30 Under 30” in Media, Business Insider’s “30 Most Important Women Under 30” in Technology, and ELLE UK’s “30 Women Under 30 Who Are Changing the World.” Her other accomplishments include co-producing two films and authoring the book, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members.

Apr 8 2016

Beauty On Demand | WMI

Ann D'Adamo

Beauty on demand is the latest trend in the beauty industry. Read on to learn about three innovators in this cateogy!

A relaxing day at the spa may sound like a great idea, but who has time for that? As women lead increasingly busy lives, taking an entire day—or just an afternoon—for beauty treatments is not an option. Does that mean they’re giving up their massages and manicures? Not a chance. On-demand beauty services are filling the gap as women aim to blend convenience with premium beauty experiences. Here, we take a look at the growth of the new beauty-on-demand industry.

Filed Under: Beauty

Apr 7 2016

Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Ann D'Adamo

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and partners at Skaggs, a creative agency in New York City. Inside, she discusses the many benefits of working with Women's Marketing, the hot trends in media, and three steps to developing a media plan.

Filed Under: Media, Get to Know WMI

Apr 6 2016

Infographic: Marketing Fashion to Plus Size Women | WMI

Ann D'Adamo

For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women could choose between shapless dresses or dowdy tops designed to hide, rather than embrace, their curves. But that's beginning to change. Social media gave women a platform and a voice to push back against established images of beauty with body-positive language and retailers are starting to notice. And they should—67% of American women wear a size 12 or above, yet only $17-19 billion of the $100 billion fashion industry is comprised of plus-size clothing. Here, we look at the curvy, style-conscious consumer and her challenges at retail.

Filed Under: Fashion

Apr 4 2016

How To Create Amazing Native Ad Content | WMI

Ann D'Adamo

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!

Filed Under: Media, Integrated, Digital

Apr 1 2016

Leveraging Influencer & Paid Video Marketing | WMI

Ann D'Adamo

Beauty content on YouTube experienced a 50% growth rate in views from January 2014 to April 2015, attracting more than 45 billion views. With almost 200,000 creators posting original beauty and haircare content to the platform, it can be a challenge for brands to stand out. In fact, non-branded content accounts for 98% of YouTube’s first-page results for top beauty and haircare keyword searches. But that doesn’t mean beauty brands should ignore this important platform—they just have to know how to get results! Brands are having success on YouTube; research shows that during the same time period, views of brand-produced beauty content on YouTube increased 78%—35% faster than views of overall beauty content—and mentions of beauty brands on YouTube increased 53%.