The phrase “doctor’s orders” may not carry the same weight that it used to, as consumers increasingly conduct their own online research to learn about treatment options. Researchers found that medical-related searches are up 29% since mid-2015. Although 95% of consumers say their doctor is the most trusted source of medical information, 62% of patients say they would research a prescribed treatment online following a visit to the doctor and 53% would research an alternative treatment to the one prescribed by their doctor.
“Sustainability” has been a hot button for several years, but “water” is quickly becoming the latest buzzword in food production. Environmentalists warn that by 2025, 1.8 billion people worldwide will be living in countries or regions with absolute water scarcity. Further, the United Nations predicts that if current water usage does not change, the planet will only have 60% of the clean drinking water it needs to support its inhabitants. Even today, in Flint, Michigan, we’re seeing the fallout of its tainted water supply and the effect on the people who live there. Consumers are increasingly aware of the environmental challenges that threaten our food and water supply and demanding that corporations take an active role in helping to address these issues. Here we look at the trends in the food industry and how brands aim to tackle these serious issues.
Filed Under: Food & Beverage
A large-scale study of more than 5,700 consumers reveals that, for the fourth year in a row, Nordstrom is America’s favorite retailer. The study polled consumers on their shopping habits, brand preferences, social media use, and in-store experience. There is significant room for retail improvement, with one-in-five respondents indicating they were dissatisfied with their in-store experience.
Filed Under: Fashion
A new report finds that Millennials are finally settling down! In 2015, MIllennials were the largest group of homebuyers in the U.S. Now that they've purchased a home, they're going to need furniture to fill it. In our infographic, we learn how Millennials are getting inspired to decorate, researching furniture, and making their house a home.
Filed Under: Digital
Independent beauty brands like Anastasia of Beverly Hills and Tarte are leveraging the popularity of Instagram to amass millions of cult-like followers. The visual nature of the platform, along with its ability to bring together communities of passionate, like-minded consumers, have made Instagram important for digitally savvy beauty marketers. Here, we offer five tips for beauty brands to consider before launching on Instagram.
Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of Advertising and Marketing at Barney's New York, he and legendary photographer Steven Meisel collaborated on ads that featured 40-year-old Lauren Hutton and a black and white series with emerging supermodels Naomi Campbell, Christy Turlington, and Linda Evangelista. While in a similar role at Calvin Klein, Kraft’s provocative outdoor billboards of Mark Wahlberg, then known simply as Marky Mark, staring down the camera in his tighty-whities, and a fresh-faced Kate Moss wearing nothing but CKOne cologne, were among the decade's most talked-about ads. Today, Kraft continues to push boundaries through ground-breaking campaigns for fashion and beauty brands including Women’s Marketing client Swimsuitsforall. We had a chance to talk to Neil about the most recent Swimsuitsforall campaign, how social media is influencing advertising, and get his expert advice for creating a brand marketing campaign that gets noticed.
Filed Under: Media
Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is expected to remain on top until at least 2020. Analysts predict that this year, more than half of the U.S. population will log on to the site at least once a month, so it's no surprise that it will continue to command the lion's share of ad dollars allocated to social media. In 2016, the network will earn close to $10 billion in ad revenue, or 73.4% of total U.S. social network ad spend. Is your brand getting the most from your social media advertising dollars? Contact us today to learn how Women's Marketing can help you develop a results-oriented media marketing strategy.
If you find yourself reaching for your phone every few minutes, you’re not alone. Researchers found that the average person looks at his or her phone forty six times every day. Considering that we look at our phones more frequently than any other device, it’s only natural that marketers are trying to learn how to best reach consumers via mobile. We’ve pulled together some of the most interesting facts about mobile use, along with the latest ad trends.
Filed Under: Media
Women are increasingly interested in natural and organic beauty products, but do you know why? Take our quiz and find out!
Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile shopping-related searches increased 120% in the past year! Although they're increasingly using their smartphones for research, most consumers still prefer to shop in-store. But that's slowly starting to change. Generation Z consumers are shopping on mobile at four times the rate of Boomers. Here, Women's Marketing takes a look at the changing attitudes toward mobile shopping.
Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated world that’s more glamorous, adventurous, or interesting than our own. Luxury brands have invited followers to become part of their world on social media platforms like Snapchat, Instagram, and through live-streaming on Periscope. But that’s just a glimpse of the potential that virtual reality can offer. Imagine having the ability to give every attendee a front row seat at a fashion show, watch the designer as she creates a couture gown, or have a 3-D view of products while shopping! The ability to create immersive brand experiences for consumers through virtual reality is limitless and tremendously exciting for brands and consumers alike.
What the Veggie Burger Taught Us About Consumers
The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a macrobiotic restaurant in west London. Little did he know that the “vege” patty he created for his hippie dinner guests would become an example of the global trend toward a more healthful, sustainable way of eating. Veggie burgers, alternative milks, and non-animal sources of protein are now a first choice for consumers instead of simply substitutes for people with dietary concerns or allergies. Increasingly, people are interested in vegetarian options and are actively seeking them out.
Filed Under: Food & Beverage
Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both engages and converts consumers. In fact, one study found that 70% of marketers believe video advertising converts better than any other content type. Have you been considering adding video to your digital marketing strategy? Contact us to learn how we can help to launch your next video campaign.