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Feb 29 2016

Ratings, Cross-Screen & Programmatic | WMI

Danielle Benigni

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic Woman, Happy Days, or The Jeffersons—everyone watched the same show, at the same time, and all eyes were affixed to one screen. Today, the average home has 2.5 televisions and 66% of Americans own at least two digital devices – smartphone, desktop or laptop computer, or tablet – and 36% own all three. And, researchers found, that Gen X’ers and Millennials are using at least one other device, usually a smartphone or laptop, while they’re watching TV. As viewing patterns continue to fragment among multiple screens and the digital space continues to evolve, standard ratings data is no longer an ideal metric of campaign success. Here, we look at opportunities for TV advertisers to improve efficiencies and better understand consumers.

Filed Under: Media

Feb 26 2016

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Ann D'Adamo

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly impacts their daily life. While feeling unwell is nothing to sneeze at, consumers say that an average of one to two missed days at work or school and a loss of productivity are the among the most unwelcome side effects. Because most consumers consider colds to be a seasonal annoyance, not a serious illness, they self-treat instead of consulting a health professional. Here, we look at how consumers (try to) cure the common cold and how OTC brands can develop a media strategy to better market to them.

Filed Under: Health & Wellness

Feb 24 2016

Social Media and the Academy Awards | WMI

Ann D'Adamo

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet arrivals. the build up on social media starts days in advance and lasts much longer than an Oscar winner's speech! Women's Marketing offers deep understanding of consumers and when, where, and how they consume media. Get in touch today to discover how your brand can be the real winner on Oscar night and beyond.

Filed Under: Media

Feb 22 2016

Marketing to Center-of-Store Shoppers | WMI

Ann D'Adamo

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits, vegetables, lean protein, and low-fat dairy. But increasingly busy lifestyles and the challenges of preparing healthy, well-balanced meals often has them reaching for foods from the center of the store that can be quickly prepared or eaten on the go—packaged soups, ready-to-eat breakfast items, and protein bars. Research shows that consumers are looking for foods that are easy to prepare, and, at the same time, offer the same health benefits of a meal made from scratch. Women’s Marketing looks at how value conscious center-of-store consumers perceive CPG foods and offers effective marketing strategies to convert them.

Filed Under: Food & Beverage

Feb 19 2016

Why Celebrity Fragrances No Longer Sell | WMI

Ann D'Adamo

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and glamour associated with the superstar, millions of women around the globe purchased the fragrance and its later spinoffs. Sensing an opportunity, fragrance manufacturers began launching perfume lines with everyone from Brittney to Beyoncé.  But, beauty consumers eventually tired of this trend—since the mid-to-late 2000’s celebrity scents have been in decline. In 2011, celebrity fragrances generated $150 million in annual sales, accounting for 4% of the U.S. prestige market.  By 2014, the category declined by two-thirds,  plummeting to about $50.6 million and accounting for less than 2% of the $3 billion market.

Filed Under: Beauty, Industry News

Feb 17 2016
Feb 15 2016

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

Ann D'Adamo

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing client—ran in Sports Illustrated’s annual Swimsuit Issue featuring curvy model Ashley Graham. This year, they aim to prove that every body is sexy with their #SwimSexy campaign that includes 56-year-old silver-haired stunner Nicola Griffin and plus-size models Philomena Kwao and Ashley Graham confidently showing off their curves in itsy-bitsy metallic gold bikinis. The ads will once again appear in Sports Illustrated’s Swimsuit Issue, further challenging perceptions about age and body size. Sara Mitzner, content director for SwimsuitsforAll, spoke to us about the campaign and the overwhelmingly positive response they’re received from both men and women.

Filed Under: Fashion, Women in Media, Industry News

Feb 12 2016

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ann D'Adamo

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it seems that sneakers may have stolen some of the hype. A pair of $250 Adidas Yeezy Boost sneakers created by Kanye West can set collectors back thousands in the resale market. In the U.S., sneakers are now a $34 billion business, with Millennials contributing $21 billion to the category. To better understand how top-selling brands are fueling demand for their products, we looked at the key brand marketing strategies Nike, Adidas, and Under Armour are using to hype the hottest styles.

Filed Under: Fashion

Feb 11 2016

15 Mind-Blowing Stats About the Big Game | WMI

Ann D'Adamo

The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense makes all the difference. The same can be said for marketing. Understanding your consumer and developing data-backed digital media planning & buying strategies to reach them when and where they are most receptive to your message is key. Since we know that fans tune in for the ads as much as the game, we’re sharing some key insights about how consumers watched the big game and engaged with brands!

Filed Under: Media

Feb 10 2016

How Moms Use YouTube to Search for Answers | WMI

Ann D'Adamo

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource for answering all of life's most puzzling questions. Brands can leverage their knowledge of consumer search patterns to offer solutions in the moments they need them the most. Contact Women's Marketing to learn how we help brands that are marketing to women reach them through strategic social media planning & buying strategies. 

Filed Under: Women in Media, Digital

Feb 9 2016

What Beauty Retailers Learned from Apple | WMI

Ann D'Adamo

Have you ever watched people as they enter the Apple store? They might come in to buy an accessory for their iPhone, but before they make their purchase, they stop to play with the latest version of the iPad or check out the newest iPhone. Even children, who notoriously despise shopping with their parents, enjoy going to the Apple store. Why? At Apple, it’s all about consumer experience—having the ability to play with the technology without any pressure to buy, although, as evidenced by Apple’s sales, they almost always do.

Filed Under: Beauty

Feb 8 2016

Quiz: How Much Do You Know About Millennials | WMI

Ann D'Adamo

They're your target consumer, but how much do you actually know about Millennials? Take our quiz and find out!

Filed Under: Media

Feb 5 2016

A Behind-the-Scenes Look at New York Fashion Week | WMI

Ann D'Adamo

New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger, or North West, it’s unlikely you’ll score a front row seat. But that doesn’t mean you can’t get a behind-the-scenes look at the New York Fashion Week shows. Women’s Marketing spoke to Jennifer Taylor, vice president of sales and brand management at IMG Fashion Events to learn how the new venues, social media, and brands are influencing what you’ll see on the runway.

Filed Under: Fashion

Feb 3 2016

Valentine's Day | WMI

Ann D'Adamo

Any way you look at it, retailers are sweet on Valentine's Day. Cards, gifts, and millions of pounds of candy account for $19 billion in sales attributed to the holiday. Our infographic illustrates how brands and retailers can share in the love with Valentine themed social media and retail campaigns that reach consumers locally and nationally. Contact Women's Marketing to learn how the latest ad technologies can help marketers connect consumers with their brand. 

Filed Under: Industry News

Feb 1 2016

How to Reach Millennial Wellness Consumers | WMI

Ann D'Adamo

As a group, Millennials have greater access to health and wellness information than previous generations.  However, even with fitness trackers and healthy eating apps that raise their awareness, just 52% of Millennials rate their overall level of wellness as “good” or “excellent.” Although more than half of Millennials say that living a healthy lifestyle is important to them, stress, time constraints, and conflicting approaches to nutrition all contribute to the challenges young people face when it comes to staying healthy. Women’s Marketing looked at factors and how wellness brands can help.

Filed Under: Health & Wellness