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Women in Media
Women in Media
What Women Watch | WMI
By
Ann D'Adamo
/ 30 Oct 2015
Media
Cold and Flu Season for OTC and Wellness Brands | WMI
As cold and flu season approaches, many Americans will be making a trip to their local drugstore for an ounce of prevention— or a pound of cure....
By
Ann D'Adamo
/ 28 Oct 2015
Media
Healthy Food Trends | WMI
Food trends come and go, but the movement toward healthy, minimally processed food and sustainable sourcing is here to stay. In our infographic, we...
By
Ann D'Adamo
/ 26 Oct 2015
Beauty
Skin Care Industry Trends: What Women Want | WMI
For decades, beauty brands have been promising that their creams, lotions, and potions will work miracles, virtually erasing crow’s feet and lifting...
By
Ann D'Adamo
/ 23 Oct 2015
SEO
SEO Optimization Strategies 2016: Semantic SEO & User Engagement
As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic...
By
John Morabito
/ 22 Oct 2015
Media
Luxury Brand Audiences on Social Media | WMI
There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like...
By
Ann D'Adamo
/ 21 Oct 2015
Media
Women Achieve a Higher Social Status | WMI
Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...
By
Ann D'Adamo
/ 19 Oct 2015
Social Media
Facebook Introduces Verification Badges for Local Businesses
Last week Facebook rolled out verified business badges for local businesses in the US, UK, Australia, and New Zealand. These verified badges are...
By
Jared Cohen
/ 16 Oct 2015
Media
The Established Mom | WMI
It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage...
By
Ann D'Adamo
/ 16 Oct 2015
Health & Wellness
Marketing Health to Women | WMI
A new report released in August revealed some very good news: half of women consider themselves healthier today than they were a year ago. Whether...
By
Ann D'Adamo
/ 14 Oct 2015
Beauty
Why Beauty Brands Need to Re-Think “Perfection” | WMI
Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...
By
Ann D'Adamo
/ 12 Oct 2015
Media
NFL Scores a Touchdown with Female Fans | WMI
Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...
By
Ann D'Adamo
/ 09 Oct 2015
Paid Search
SEO & SEM Takeaways from SMX East
SMX Takeaways
By
Lily Ray
/ 07 Oct 2015
Media
Pinterest Is the Go-To Source for In-Store Shoppers | WMI
Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...
By
Ann D'Adamo
/ 07 Oct 2015
Media
Marketing to the Multicultural Consumer | WMI
Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...
By
Ann D'Adamo
/ 05 Oct 2015
Media
Snapshot of a Foodie | WMI
Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...
By
Ann D'Adamo
/ 02 Oct 2015
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