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Oct 30 2015
Oct 28 2015

Cold and Flu Season for OTC and Wellness Brands | WMI

Ann D'Adamo

As cold and flu season approaches, many Americans will be making a trip to their local drugstore for an ounce of prevention— or a pound of cure. Increasingly, health and wellness consumers are seeking out natural preventative and treatment options in the form of vitamins and herbal supplements to boost immunity or relieve symptoms associated with mild ailments. Although the concept of natural medicine appeals to wellness enthusiasts, vitamins and herbs often don’t provide the immediate relief that over-the-counter medications do, requiring sick consumers to make another trip to the pharmacy.

Filed Under: Integrated, Health & Wellness

Oct 26 2015

Healthy Food Trends | WMI

Ann D'Adamo

Food trends come and go, but the movement toward healthy, minimally processed food and sustainable sourcing is here to stay. In our infographic, we explore the how this trend impacts brands and offer insight into how consumer personas change their eating and buying patterns when adopting a more nutritious diet. Want to learn how your brand can take a bigger bite out of the marketplace? Contact Women’s Marketing to learn how an omni-channel media plan can help your brand grow and thrive.

Filed Under: Food & Beverage, Integrated

Oct 23 2015

Skin Care Industry Trends: What Women Want | WMI

Ann D'Adamo

 For decades, beauty brands have been promising that their creams, lotions, and potions will work miracles, virtually erasing crow’s feet and lifting sagging skin. But women are no longer buying it. Once a leader in the category, anti-aging skincare is now the weakest performing segment. A recent survey found that 24% of women frequently don’t get the results they want from skin care products and almost a third reported that they have several bottles of partially used products taking up space on their make-up tables.

Filed Under: Beauty, Health & Wellness

Oct 21 2015

Luxury Brand Audiences on Social Media | WMI

Ann D'Adamo

There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like Snapchat, it’s increasingly important for fashion brands to be actively engaging with consumers. While luxury brands are posting content, it’s the fashion customer that’s driving the conversation; in fact, consumers are driving 99% of the chatter. Our infographic provides luxury marketers insight into luxury fashion followers so they can better leverage social media conversations to steer their brand image. Contact Women’s Marketing to learn how we can help you better understand beauty and fashion consumer profiles.

Filed Under: Fashion, Integrated

Oct 19 2015

Women Achieve a Higher Social Status | WMI

Ann D'Adamo

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share more, and actively engage with brands more frequently than men. Brands that optimize their social platforms to increase engagement and share content that’s relevant and uplifting are more likely to see a lift in brand awareness. Is your brand trying to increase engagement with female consumers? For more information on social media planning, contact Women’s Marketing to learn how we can help you better understand your core consumer.

Filed Under: Media, Integrated, Digital

Oct 16 2015

The Established Mom | WMI

Ann D'Adamo

It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage her family life, career, and interests. She’s a confident consumer and loyal to brands she loves—but she is always willing to try something new. Learn more about the established mom through our Persona Project. Call Women’s Marketing today to discover how to leverage our expertise in reaching women across all demographics.

Filed Under: Integrated, Women in Media

Oct 14 2015

Marketing Health to Women | WMI

Ann D'Adamo

A new report released in August revealed some very good news: half of women consider themselves healthier today than they were a year ago. Whether they’re taking vitamin supplements, eating better, or making an effort to exercise on a regular basis, women are being proactive and taking charge of their health. As wellness increasingly becomes integrated into women’s everyday lives, brands have an opportunity to integrate into this new lifestyle. Women’s Marketing looked deeper to understand women’s motivation for purchasing health and wellness products.

Filed Under: Health & Wellness

Oct 12 2015

Why Beauty Brands Need to Re-Think “Perfection” | WMI

Ann D'Adamo

Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve come to expect. But there’s a building backlash to all that perfection. Cosmetics industry researchers found that consumers have become skeptical of color cosmetics advertising—especially when they believe that images have been airbrushed or Photoshopped. Women believe that extensively re-touched images deliver artificial expectations about results, and more broadly, promote unrealistic images of beauty. Women’s Marketing looked at key concerns surrounding beauty creative and offers insight for cosmetics brands.

Filed Under: Beauty, Women in Media, Industry News

Oct 9 2015

NFL Scores a Touchdown with Female Fans | WMI

Ann D'Adamo

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the industry is starting to take notice. From their “A Crucial Catch” campaign to raise awareness about breast cancer to creating team-oriented apparel just for her, sports marketers are betting on female fans. Is your brand ready to raise its profile? Contact Women’s Marketing to learn how we can help you market to women and take your brand to the top of its game.

Filed Under: Integrated, Women in Media, Digital

Oct 7 2015

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Ann D'Adamo

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their Pinterest boards for research and inspiration while in-store. 93% of Pinterest users use Pinterest to plan purchases—so it makes sense that women refer to the site when they’re shopping. With the recent addition of shoppable pins, Pinterest offers advertisers new opportunity to connect with consumers. Women’s Marketing looked deeper into how women are using Pinterest as part of their path-to-purchase.

Filed Under: Integrated, Women in Media, Digital

Oct 5 2015

Marketing to the Multicultural Consumer | WMI

Ann D'Adamo

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way marketers and advertisers are using culture to connect with a diverse consumer population. Brands are challenged to appeal to consumers whose experience spans both individual heritage and popular American culture. “Since cosmetics and hair care marketers are directly addressing the unique needs of individuals, this undercurrent of change is particularly strong in the beauty industry. Understanding the nuances of multicultural markets, yet maintaining inclusive brand message is essential for brands to thrive in our increasingly multi-ethnic economy,” explains Andrea Van Dam, CEO of Women’s Marketing.

Filed Under: Media, Women in Media, Digital

Oct 2 2015

Snapshot of a Foodie | WMI

Ann D'Adamo

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become ubiquitous in the U.S. and is growing globally. Women’s Marketing investigated the social media, shopping, and cooking habits of this passionate epicurean to learn how brands can best connect with this highly engaged consumer. Women’s Marketing has expertise in reaching enthusiasts across the beauty, fashion, food and beverage, and health verticals. Contact Women’s Marketing to learn how we can help you connect with your core consumer.

Filed Under: Food & Beverage, Integrated, Digital