The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and digital world. Collaborations with tech start-ups may be the easiest way for fashion brands to shift into this new reality. Is your brand ready to dive into the wearable tech fashion world, and if so, how will consumers learn about your products? Discover how Women’s Marketing has created awareness for numerous emerging brands and reinvigorated established brands with targeted media programs.
Last month, General Mills said it would be removing all artificial flavors and colors from its breakfast cereals and replacing them with spices and fruit and vegetable concentrates. This announcement comes on the heels of Nestlé’s statement that they would be replacing artificial flavors and colors in their candy bars, and fast-food chains like Taco Bell and Subway committing to eliminating controversial ingredients from their products. Natural Food Industry Brands are responding to consumer demand for perceived healthier foods and more transparency in labeling.
Back to School - Infographic
School’s out for summer, but moms are already doing their homework! Back to school shopping is predicted to grow at 4.6% in the 2015 season, but even though shoppers are spending, they will remain highly price conscious and rely on their smartphones to find the best deals on school supplies, apparel, and footwear. Her purchase journey for back to school items often begins with a search for the best price or recommendations on social media—will she find your brand? Don’t be late for school, reach her when, and where, she’s most receptive to your message. Contact Women’s Marketing today and learn about our strategic marketing and branding initiatives.
For beauty lovers, the next “must have” accessory isn’t a designer handbag, statement necklace, or even the latest smartphone. It’s an electronic beauty device that promises to give you freshly scrubbed, dewy young skin. The market for in-home electronic skin care tools, such as NuFACE® the award-winning microcurrent facial system and Foreo’s beautifully-designed Luna™ facial cleansing brushes, is on the rise–and may be a marketer’s dream come true.
Millennials have led the foodie revolution, so it’s no surprise that they enjoy the cooking process as much as the finished dish. Although their journey will most likely begin with a digital search, they take a relaxed approach to cooking and enjoy customizing recipes to make it their own. Want your brand to begin effectively marketing to Millennials? Contact Women’s Marketing to discover your recipe for media success.
The wellness movement has spread from a focus on the body, with nutrition and exercise, to include mental health as part of overall wellbeing. Among Americans, mental and emotional health is emerging as a critical societal issue and awareness of the importance of a balanced emotional state is becoming more widespread—nearly one-quarter report that having a positive mental state is an important part of a healthy lifestyle. As consumers increasingly equate a healthy body with a healthy mind, they will seek out products with functional benefits that promise to enhance their mood.
The U.S. Women’s Soccer team’s World Cup win scored more than just a title and a trophy. The event drew more than 25 million viewers, the largest television viewership of any soccer game in U.S. history and, within 24 hours of their victory, sales of “World Champion” t-shirts and other licensed merchandise surged 3,000%.
Don’t Count out the Influence of Magazine Print Ads
Digital may be experiencing unprecedented growth, but print advertising still plays an important part in a woman’s path-to-purchase. In fact, 96% of women read print magazines and 65% take action based on the magazine print ads they see in them. Our infographic provides some eye-opening statistics on magazine readership and how print advertising continues to inspire women to shop. For more information, view our free webinar, “Why Print? 5 reasons Print is an Essential part of Your Media Mix" At Women’s Marketing, we take a holistic approach to media to create an optimized plan that builds brands—contact us today to learn how we can help your brand grow and thrive.
Mainstream retailers are finally beginning to turn their attention to the often sidestepped category of plus size women’s fashion. Target launched Ava & Viv, a plus size line, in February and included plus size apparel in their designer collaboration with Lilly Pulitzer. Trendier apparel lines, like J. Crew and Old Navy are also offering select pieces in sizes to 20 online. Swimsuits for All, an online swimwear retailer, empowers all women with images and messaging that embraces every body shape and size—and it’s about time! Regardless of where they shop, larger-size women want what every other shopper wants: reasonably priced clothing that fits well.
The sweet smell of success has been elusive in the fragrance industry for the past few years. Sales dipped 3% between 2012 and 2014 and they’re expected to remain flat through 2019. Research found that 20% of consumers are overwhelmed by the variety of scents in perfume, personal care, and home products. “Fragrance brands are going to need to innovate to get consumers excited again,” explains Andrea Van Dam, CEO of strategy agency Women’s Marketing, Inc . Van Dam believes there are opportunities for growth in the over populated beauty industry by developing attention-getting products, incorporating value-added benefits to fragrance products, and tapping into the wellness lifestyle trend.
3 Marketing Tips for Fashion Retailers
The fashion business is notoriously fickle. Today’s must-have is tomorrow’s faux pas. Arguably, fashion market trends are what keep the industry fresh and exciting, but that volatility is also challenging brands that are trying to stay one step ahead and align with evolving tastes. Consumer demand for fast-fashion and lower prices, as well as changes in shopping behavior, have left some well-established retail brands struggling to remain relevant. Women’s Marketing has looked at what’s working for fashion retailers, and we want to shares a few tips to keep your brand in style.
Improving Fitness Technologies are Changing the Marketplace
Innovations in fitness technologies are changing the way consumers are managing their health. From immediate access to information via the web to fitness trackers and apps that map your sleeping patterns, consumers are being more proactive about their health than ever with new health management technology. Brands that wish to tap into women’s passion for healthy living can reach them through a number of multi-media touchpoints —contact Women’s Marketing to learn how your brand can access these consumers when, and where, they are most receptive to your message.
Women of all ages are interested in luminous, healthy-looking skin. In an effort to keep that youthful glow, Millennial women are using anti-aging products earlier than previous generations and Boomers are scooping up targeted products that promise to plump dry skin and tackle crow’s feet. Although women of various generations approach skincare differently, most of them are actively purchasing skincare products.
Co-written by Associate Media Director Elissa Brown and Senior Media Planner Lauren Jennings
Filed Under: Digital