Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their consumers based on their needs. As brands cope with changes and try to create loyal customers in a complex market, what hair care market trends are emerging for them to hone in on in order to stay ahead of the curve?
While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but steady rates of growth that are expected to continue throughout the decade. As brands cope with changes in the hair care market and try to create loyal customers in a complex market, what trends are emerging for them to hone in on in order to stay ahead of the curve? In a two-part series, Women's Marketing CEO Andrea Van Dam and her strategy team break down four hair care market trends they see as significant in helping brands better segment their consumers based on their new needs.
Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to keep in mind these 4 tips for a successful influencer marketing campaign.
The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can identify is the “Got Milk” campaign by the California Milk Processer Board. Transforming the image of milk as a healthy children’s option into an adult performance beverage, the company used credible celebrities, athletes, bloggers, nutritionists, and more to bring awareness to their brand. The campaign had everyone talking about, and mimicking, that famous milk mustache.
Filed Under: Integrated
Read the full blog post on how women shop here.
Filed Under: Beauty
The Easy, Breezy Beautiful Path-to-Purchase
Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to follow. By 2019, sales are expected to reach a whopping $42.5 billion. What else is so beautiful about 2015’s beauty industry?
Filed Under: Beauty