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Stella Rising Blog

Beauty

Hair Care Market Trends – Part 2 | WMI

Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their...
By Marlea Clark
Beauty

Hair Care Market Trends – Part 1 | WMI

While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but...
By Marlea Clark
Media

4 Tips for a Successful Influencer Marketing Program | WMI

Influencer marketing programs identify and target individuals who have influence over potential buyers. Once you find a brand influencer, be sure to...
By Kim Haley
Media

Got Milk? Building Brand Trust Through Influencer Marketing | WMI

The ultimate brand influencer marketing campaign that anyone who has ever watched television or read a magazine in the past three decades can...
By Kim Haley
Media

Big Changes at Twitter: Quick Promote, Video Recording & Group Messaging

With a recently reported average of 288 million active users a month, Twitter is one of the best opportunities for businesses to reach large, diverse...
By John Morabito
Beauty

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.
By Kerri Krom
Beauty

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...
By Kerri Krom
Industry News

The Transition of Media in Super Bowl XLIX | WMI

By Nicole Gittleman
By Julie Wolvek

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