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Jan 30 2015

How Women Use Social Media | WMI

Julie Wolvek

Looking at how women use social media can provide great insight for your brand and inform how you devise various media tactics. Women are more likely than men to use social media for maintaining, relationships, entertainment, sharing news and photos, as well as how-to’s. In terms of online brand interaction, women are much more likely to follow a brand for access to deals and promotions than men.

Filed Under: Digital

Jan 27 2015
Jan 22 2015

Integrate Web Marketing & SEO to Your Digital Strategy | WMI

Kathleen Jahnke

Web Marketing SEO

With over 10.3 billion Google searches every month, it is crucial that your company builds and maintains a strong Internet presence through web marketing and SEO. 57% of B2B marketers say that SEO has the biggest impact on their lead generation goals. You can download this infographic about internet marketing and SEO here, or contact Women’s Marketing, Inc. for a consultation regarding your how SEO can help your digital marketing strategy.

Filed Under: Digital

Jan 20 2015

Q&A With Carrie Byrne Putelo | WMI

Marlea Clark
Carrie Byrne Putelo, Vice President and Group Publisher of OK! Magazine, with Kendra Wilkinson enjoying the night at a high-profile event.

Filed Under: Industry News

Jan 15 2015

3 Best Media Tactics for Brands This Year | WMI

Elissa B.

Consumer media consumption is constantly changing. Make sure your brand stays ahead of the game with these 3 media tactics in 2015. Feel free to download this infographic here, or contact Women's Marketing, Inc. for a consultation regarding your brand's media tactics and strategy for 2015.

Filed Under: Industry News

Jan 14 2015

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Elissa B.

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke

Three members of the Women’s Marketing media and strategy team share insights on key media tactics brands need to watch for in 2015.

Filed Under: Industry News, Digital

Jan 7 2015

The Era of Data Analysis in Marketing | WMI

Kim Haley

Every new year brings innovative ideas and new technologies to the media industry, and 2015 is no different. One of the trends we see gaining momentum this year is the growing importance of consumer data analysis in every aspect of ad campaigns.

Filed Under: Industry News

Jan 6 2015