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Nov 25 2014

Why Black Fall is the New Black Friday | WMI

Elissa B.

Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are being implemented earlier in the holiday season. This holiday season, shoppers are gearing up earlier than ever, hoping for the best deals they can get their hands on. And marketers are along for the ride: Black Friday marketing strategies have recently turned into “Black Fall” promotions as advertisers shift their holiday marketing campaigns to launch even earlier this year. The good news for brands is that at least a quarter of shoppers welcome those early holiday marketing campaigns because they’ve begun buying holiday gifts earlier.

The biggest shopping days of the year will continue to evolve Thanksgiving week, as retailers respond to consumers’ shopping savvy – particularly that of the Millennial shopper. In fact, many consumers plan to have their shopping done by Black Friday, having researched their purchases long before the holiday season began. In addition, retail trends for 2014 illustrate that 55% of Americans don’t even plan on partaking in the fun on Black Friday this year. As the holiday creep was underway at the beginning of fall, retailers had been offering Black Friday and Cyber Monday deals as early as November 1st, aggressively price-matching and guaranteeing prices to keep up with competitors.

Filed Under: Industry News

Nov 19 2014

Holiday Shopping Statistics: It's a 24/7 World | WMI

Kim Haley

‘Tis the season to shop. New trends in the retail industry usually go through a testing phase during the holiday shopping season first. Advertisers are more likely to break through the clutter with out of the box marketing ideas during this busy time of year. In fact, recent holiday shopping statistics illustrate that trends in the retail industry reflect consumer’s behavioral habits. Consumers are gearing up for the year’s biggest shopping season and seeking out deals and steals across a variety of platforms. This holiday season will be the most connected ever, via laptop, tablet or smartphone devices. According to Google, one-third of all shopping searches are performed on browsers between 10:00 pm and 4:00 am, proving that consumers are shopping around the clock. Not surprisingly, more of these searches are happening on smartphone devices.

This year, people are starting their research early and at all times throughout the day. Retailers even began Black Friday promotions at the beginning of November, allowing consumers plenty of time to plan their holiday purchases. Holiday shopping statistics tell us that 26% of consumers started their gift-hunting before Halloween. So, where are they shopping?

Filed Under: Industry News

Nov 18 2014

Retail Beacons for the Holidays | WMI

Kim Haley

As an update to our previous holiday shopping trends blog post, we are diving deeper into the digital phenomenon. E-commerce will play an especially prominent role in marketing: an estimated 8.4% of U.S. retail sales will be digital during this holiday season compared with 6.5% when looking at 2014 in its entirety. That growing percentage of digital sales has made a number of technological advances possible, including one hot topic this season: retail beacons. In-store beacons have so far created a lot of buzz in retail, but most tests have been small-scale. This season’s holiday shopping trends could change that. Advertisers are testing out retail beacons; more than half of the top 100 retailers are actively working with in-store beacons, and while many are in different stages, they are all evaluating and piloting this tactic’s effectiveness on consumers - we’re following closely to see how retail beacon technology may help brands stand out at point of sale.

What are in-store beacons?

In-store beacons are devices that communicate with a shopper’s smartphone in the hopes of improving the in-store shopping experience. Retail beacons use Bluetooth technology to detect nearby smartphones and send them media such as ads, coupons or supplementary product information. They can also be used as point-of-sale systems and to collect information on those consumers — particularly how consumers maneuver through stores. In-store beacons allow for mobile content delivery on a precise scale, and consumers are open to these mobile ads so long as they are relevant to time, place and activity.

Filed Under: Digital

Nov 12 2014
Nov 11 2014

Millennials Relying on Mobile this Season | WMI

Kim Haley

It may not be a surprise that with the holidays right around the corner, young shoppers are getting started on their lists – the news is that they are getting started earlier, and they are incorporating mobile but not avoiding the crush of brick and mortar altogether. 4 out of 5 Millennials shop directly from their mobile devices and will continue to do so around Black Friday and Cyber Monday, while 55% of them rely on multiple devices to find a great gift. 25% of Millennials use both their laptop and smartphone to research their purchases, and 21% use a tablet as well.

When it comes to holiday shopping in 2014, Millennials will be singing a different tune than older shoppers, who plan to work with smaller holiday budgets. 48% of 18-24 year olds expect to spend more on gifts this year than they did last, and 43% of 25-34 year olds said they plan to spend the same amount.

Filed Under: Digital

Nov 5 2014

Wellness Lifestyle Marketing is the New Black | WMI

Kerri Krom

Spend in the Health & Wellness lifestyle sector is driving bigger market share each year. The booming, near-trillion dollar industry cuts across the globe and includes a huge and diverse audience eager to invest in a wellness lifestyle. At Women’s Marketing Inc., we dig deeper in understanding the wellness lifestyle consumer, their purchasing influences and buying preferences. To sharpen your marketing efforts, download our Wellness is the New Black Infographic here or continue to explore our wellness market research.

Filed Under: Industry News, Health & Wellness