Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are being implemented earlier in the holiday season. This holiday season, shoppers are gearing up earlier than ever, hoping for the best deals they can get their hands on. And marketers are along for the ride: Black Friday marketing strategies have recently turned into “Black Fall” promotions as advertisers shift their holiday marketing campaigns to launch even earlier this year. The good news for brands is that at least a quarter of shoppers welcome those early holiday marketing campaigns because they’ve begun buying holiday gifts earlier.
The biggest shopping days of the year will continue to evolve Thanksgiving week, as retailers respond to consumers’ shopping savvy – particularly that of the Millennial shopper. In fact, many consumers plan to have their shopping done by Black Friday, having researched their purchases long before the holiday season began. In addition, retail trends for 2014 illustrate that 55% of Americans don’t even plan on partaking in the fun on Black Friday this year. As the holiday creep was underway at the beginning of fall, retailers had been offering Black Friday and Cyber Monday deals as early as November 1st, aggressively price-matching and guaranteeing prices to keep up with competitors.