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The Impact of Motherhood | WMI

Posted by Ann D'Adamo on Jan 11, 2016 11:52:48 AM

Impact of Motherhood Infographic

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of reaching these highly influential consumers by empathizing with them, empowering them, and speaking to them in an authentic way. Our infographic, Understanding the Emotional Impact of Motherhood, dives into the complex emotional life of moms so brands can better understand how to relate to them.

(We've got even more helpful information about marketing to millennials moms in the following post: Marketing to Millennial Moms - Infographic)

Do you want your brand to make an impact with women? Contact us today to learn how to market to women and how we can offer strategic insight into the many ways that women interact with media throughout their day.

Filed Under: Women in Media, Digital