There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look with new boots or shoes. What styles will have you walking tall this autumn? We looked at the emerging footwear trends you’ll fall for this season.
Sneakers
The athleisure movement got women to trade in their heels for a pair of comfy sneakers—and they aren’t about to give them up. Now that sneakers are a wardrobe staple around the globe, accounting for 25% of shoes now online and 15% of women’s footwear overall, analysts predict that we’ll continue to see growth in this segment.
Nike is the most-stocked footwear brand worldwide, followed by Puma; in the U.S., the top most-stocked footwear brands are all athletic labels, including Adidas, New Balance, Asics, Under Armour, and Skechers. At retail, sneakers currently make up about half of all footwear styles at Macy’s and a third of shoe offerings at Zappos. And these athletic shoes are more style than substance—the hottest trends include retro and classic styles, thick-soled “flatform” soles, slip-on sneakers in eye-catching prints, and shiny metallic accents.
Velvet
An extension of the luxe boho fashion trend, shoes and boots in lush velvet have been arriving in stores this month. Retail analysts found that more than 3,000 pairs of velvet shoes arrived online in August-September, that’s an 81% increase over the prior year, with most styles in the premium and luxury markets.
Metallics
From strappy sandals to sneakers, shiny shoes in silver, gold, and copper have been selling well for more than a year and show no sign of slowing.
Contrast Heeled Boots
Ankle boots and booties have been on-trend for the past few seasons, but this year’s styles include contrasting wooden, metallic, or printed heels.
Thigh High Boots
Thigh high boots may take a while to catch on at mass, but both editors and influencers are embracing this runway inspired trend.
Trends come and go, but a data-informed marketing strategy can help to keep your brand on top for the long term. Learn how Women’s Marketing can help your brand better understand your customer and reach her when and where she’s most receptive to your message. Contact us today to get started!
Source: Edited Fall 2016 Footwear Trends
Comments