Millennial women are setting the pace in fashion. They’re the trendsetters and the influencers. How do Millennial women shop? How much do they spend? And how do they learn about the latest brands? In our infographic, Women’s Marketing offers insight into the Millennial fashionista’s path-to-purchase so brands can better understand what it takes to reach this influential consumer. Reach out to us to learn how we can offer deep insight into your core consumer and design a strategic media plan to optimize reach and engagement.