If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture and styling their hair to compliment it. From springy curls to beachy waves, the focus is on an effortless, natural look that requires fewer products to maintain. In our infographic we explore the consumer attitudes and trends influencing the hair care industry and look at areas of growth in the category. Women’s Marketing has proven experience in helping emerging brands break through in a crowded marketplace. Contact us today to discover how we can help your brand thrive.