Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share more, and actively engage with brands more frequently than men. Brands that optimize their social platforms to increase engagement and share content that’s relevant and uplifting are more likely to see a lift in brand awareness. Is your brand trying to increase engagement with female consumers? For more information on social media planning, contact Women’s Marketing to learn how we can help you better understand your core consumer.