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NFL Scores a Touchdown with Female Fans | WMI

Posted by Ann D'Adamo on Oct 9, 2015 6:00:18 AM

NFL Female Fans Infographic

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the industry is starting to take notice. From their “A Crucial Catch” campaign to raise awareness about breast cancer to creating team-oriented apparel just for her, sports marketers are betting on female fans. Is your brand ready to raise its profile? Contact Women’s Marketing to learn how we can help you market to women and take your brand to the top of its game.

(We've covered other similar trends in strategic media marketing to women in The Buying Power of Female Sports Fans on Mobile and powerful advertising trends from Super Bowl XLIX.)

Filed Under: Integrated, Women in Media, Digital