There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like Snapchat, it’s increasingly important for fashion brands to be actively engaging with consumers. While luxury brands are posting content, it’s the fashion customer that’s driving the conversation; in fact, consumers are driving 99% of the chatter. Our infographic provides luxury marketers insight into luxury fashion followers so they can better leverage social media conversations to steer their brand image. Contact Women’s Marketing to learn how we can help you better understand beauty and fashion consumer profiles.