Millennials don’t play by the rules—and that’s changing the way the marketing game is played. But thinking that all Millennials are the same is a mistake, there are very distinct personas within the demographic. Our infographic dives into the preferences of each Millennial persona and provides valuable insights for marketers. Are you successfully reaching Millennial consumers? Contact Women’s Marketing to tap into our expertise and develop a media plan that reaches your core consumer when, and where, she’s most receptive to your message.
(For more insights: we’ve previously looked at Millennial buying power and understanding how to market to Millennials, building brand loyatly among Millennials and the struggle to sell luxury handbags to millennials.)