This growing demographic is catching the attention of marketers and there’s a good reason why—Hispanic families spend an average of $360 per month on groceries and cook at home more often than the average American family. As more brands reach out to Hispanic women, marketers will need to understand what motivates them to buy. Is your brand reaching your core consumer? Contact Women’s Marketing for an insightful review of your media and marketing strategy.
(We've previously examined grocery buying habits and learned that Hispanic consumers are more likely to buy GMO-free foods.)