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What's Hot in Frozen Deserts | WMI

Posted by Ann D'Adamo on Aug 19, 2015 5:06:01 AM

Ice Cream Market Research

Ice Cream Market Research

Ice cream—it’s the quintessential summertime sweet. But ice cream market research shows the category is anything but vanilla. Trends indicate that there are cool opportunities in the frozen dessert category that are enticing consumers to take a double dip of the frozen treat. Is you marketing strategy in need of a refresh? Contact Women’s Marketing to learn how our holistic approach to media can help your brand to grow.

Filed Under: Food & Beverage, Industry News