The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and digital world. Collaborations with tech start-ups may be the easiest way for fashion brands to shift into this new reality. Is your brand ready to dive into the wearable tech fashion world, and if so, how will consumers learn about your products? Discover how Women’s Marketing has created awareness for numerous emerging brands and reinvigorated established brands with targeted media programs.
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