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Back to School | WMI

Posted by Ann D'Adamo on Jul 28, 2015 5:00:29 AM

Back-to-school-items-and-shopping-trends-infographic

Back to School - Infographic

School’s out for summer, but moms are already doing their homework! Back to school shopping is predicted to grow at 4.6% in the 2015 season, but even though shoppers are spending, they will remain highly price conscious and rely on their smartphones to find the best deals on school supplies, apparel, and footwear. Her purchase journey for back to school items often begins with a search for the best price or recommendations on social media—will she find your brand? Don’t be late for school, reach her when, and where, she’s most receptive to your message. Contact Women’s Marketing today and learn about our strategic marketing and branding initiatives.

Filed Under: Media, Integrated, Digital