For Immediate Release: May 4, 2015
Women’s Marketing, a leading media buying agency based in Westport, CT, announced today the acquisition of Flying Point Digital, a performance-based digital marketing agency specializing in retail and e-commerce. “Our growing digital strategy team and Flying Point’s experienced, entrepreneurial experts are joining together to further enhance our clients’ media performance, particularly in the areas of e-commerce and retail sales,” says Andrea Van Dam, CEO of Women’s Marketing. “We are thrilled to add such depth of expertise to our strategic offerings, and to bring these capabilities to a broader base of clients. You will see an intensified focus on innovation from our team moving forward.”
Founded in 2002 as Flying Point Media, the firm was ranked in the top 20 of the 100 hottest companies by Inc. and Entrepreneur Magazine. Flying Point continues to be a leader in digital innovation, at the vanguard of social media marketing, search engine optimization and search engine marketing. Flying Point Digital offers a full suite of consultative and interactive services in digital strategy consulting, SEO/SEM, content marketing, social media, and website optimization.
Brandon Heagle, a tech native and 16-year industry veteran, has been the Flying Point’s President and COO for the last six years, a time of tremendous growth. Their largest clients include: Destination XL Group, CT Corporation, London Fog, Cohen’s Fashion Optical and Abercrombie & Kent. Heagle, who will continue at the helm operating Flying Point in New York, adds “our team is looking forward to building an effective, powerful partnership that will expand opportunities for all our clients.”
Women’s Marketing, Inc. and Flying Point Digital’s complementary expertise will offer brands an expanded roster of strategic e-commerce, digital marketing, and media strategy, planning and buying services.
East Wind Advisors served as the financial advisor to Women's Marketing, Inc.; Flying Point was represented by Palazzo Investment Bankers.