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Empower Me: How to Market to Women | WMI

Posted by Ann D'Adamo on Apr 15, 2015 4:10:18 AM

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After decades of advertising that relied on perpetuating stereotypes, marketers are finally tapping into what women really want to hear – messages that uplift and empower them. Now that women represent $7 trillion in consumer spending in the US and make or influence 95% of all purchasing decisions, marketers would be wise to listen to what they have to say. 

Women’s Marketing, Inc. has proven expertise in reaching women when and where they’re most receptive. Contact us now to learn how your brand can connect with this powerful and growing market.

Filed Under: Women in Media, Digital