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Exercise and Diet Trends - Refine Brand Strategy | WMI

Posted by Julie Wolvek on Mar 31, 2015 4:00:15 AM


Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer purchases. Advertising efforts that recognize that a brand message strategy around the struggles behind losing weight are more effective than promoting unrealistic expectations.

Download this infographic on the changing brand message strategy in the weight loss market here. Be sure to contact Women's Marketing Partners on how you can refine your branding and messaging.

Filed Under: Industry News, Health & Wellness