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15 Mind-Blowing Stats About the Big Game | WMI

Posted by Ann D'Adamo on Feb 11, 2016 8:30:00 AM

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The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense makes all the difference. The same can be said for marketing. Understanding your consumer and developing data-backed digital media planning & buying strategies to reach them when and where they are most receptive to your message is key. Since we know that fans tune in for the ads as much as the game, we’re sharing some key insights about how consumers watched the big game and engaged with brands!

Who Watched the Super Bowl?

An average 111.9 million viewers watched Super Bowl 50—making it the second-highest-rated game in history, trailing last year by roughly 2.5 million

79% watched at home

33% viewed the game on more screens than last year, including smart TV (21%), smartphone (13%) and tablet (12%)

28% purchased new electronic equipment for the game

The Ads that Scored

77% of viewers said they looked forward to the ads during The Big Game

Viewers’ “Top 5” commercials:                

Hyundai, “First Date”

Heinz, “Wiener Stampede"

Doritos, “Ultrasound”

Doritos “Doritos Dogs” 

Hyundai, “Ryanville”

52% said they planned to share interesting ads during The Big Game

26% looked up a product advertised during the Super Bowl on their smartphone

20% downloaded a Super Bowl-related app on their smartphone

Victory for Brands on Social Media

35% of viewers posted on social media during the game

Super Bowl ads that posted to YouTube one week or more prior to the game had 91% more views by game day than those that did not post in advance

On average, commercials that used a hashtag had 2.07 times more views on YouTube than those that did not

Pokémon was the winner in terms of YouTube views and Twitter mentions (tweets were worth $3.7 million based on the average cost per sponsored tweet)

Drake was the top celebrity with 6.1 million Twitter mentions, Beyoncé followed with 2.32 million

Top brands mentioned on Twitter during the Super Bowl were: #Pokemon20, #AvosInSpace, #PepsiHalfTimeShow #GiveADamn, and #RocketMortgage

Is your brand trying to make a super-sized impact in media? Contact Women’s Marketing to learn how we can help brands marketing to women reach them through strategic, data-backed campaigns.

Sources: IZEA, Bulldog Reporter, USA Today, Nielsen

 

Filed Under: Media