According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared to 40% of adults in the under $50K income bracket. Media consumption increases with income, posing a challenge for marketers to accurately target wealthy consumers who have many options to choose from—and more money to spend.
Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today, coffee drinkers are increasingly turning to “ready-to-drink”—RTD—coffee packaged in formats that fit their busy, on-the-go lifestyle, as well as experimenting with new flavors and posting their passion for a good cup of coffee on social media.
Here’s what the landscape of preferences looks like according to today’s coffee consumer:
SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid out a few major SEO “myths” along with some options to pivot to instead.
With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger consumers loves the fresh and fun experiences, while the Millennials are treating it like a spa-day at home.
Here are some fast facts about the face mask consumer and how they approach the category:
Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during spring break. However, recent personal care and beauty trends show there is rich opportunity for sun care brands to expand beyond the single season and shake things up.
Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and the same number make a point of avoiding specific ingredients when shopping. Sweeteners, as a category, are problematic: sugar is under scrutiny for a myriad of reasons, but artificial sweeteners aren’t necessarily considered “better-for-you” either. Ultimately, consumers are aware that sugar isn’t great for them, but they do crave the taste and are always seeking natural sweeteners.
When shopping for sweeteners, here’s what goes down:
In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to. Say goodbye to AMS, AMG, and AAP; welcome to the world, Amazon Advertising.
What sets Gen Z apart is the way they take what they learn from technology to the next level for a fully informed and enjoyable shopping experience. They’re not “all about screens.” Not only was Gen Z born into a world where smartphones and on-demand services already existed, they also felt the effects of the recession at a young age, so they sensibly approach shopping with price in mind. This could also explain why they show more loyalty to mainstream “legacy” brands and have an affinity for fast food; Gen Z is 30% more likely to visit QSRs—but they’re still young.
In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused consumer. What’s working? Body care brands riding the health and wellness wave are prominently on consumers’ radar, but other trends are catching her eye (hello, Booty Beauty).
Below are some elements to consider when planning and marketing body care products today:
Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic effect on site traffic and sales. One such update was the August 1st update, which is now being called the Medic Update.