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Aug 17 2018

Food and Beverage Trends Driving Investment

Amanda Chomicz

It’s no secret that the food and beverage segment has been booming lately, and we were excited to see that confirmed by these trends from the Food + Tech Connect Startup Investment Report.

According to the report, the industry saw $1.08 billion in venture capital invested across ninety-nine deals in 2017. Let’s take a look at some of the trends that have attracted investors in this space:

Filed Under: Food & Beverage

Aug 15 2018

Trend Roundup: Mom, Baby, and Infant Care

Rich Zeldes

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of industries. Another great thing about ECRM’s sessions is that they offer emerging brands the opportunity to learn about the ever-changing retail landscape and how to market to consumers from executives and industry veterans.

I joined Marlea Clark, EVP of Marketing & Insights, at the Baby & Infant Care EPPS, where she hosted the session “The E-Comm Mom: How Moms Shop Digital, Mobile and Amazon” for the third year in a row. During the session, she shared insights from our recent study asking moms across the country how they shop.

Filed Under: Health & Wellness, Retail

Aug 14 2018

Infographic: Media Habits... What's Trending?

Amanda Chomicz

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with media than ever before. Our infographic breaks down some of the more notable statistics from the report.

Filed Under: Media, Digital

Aug 1 2018

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

Ann D'Adamo

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.

We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).  

Filed Under: Media, Beauty, Get to Know WMI, Women in Media

Jul 30 2018

Infographic: Smartphones Power Up the E-Comm Mom

Amanda Chomicz

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.

Filed Under: Fashion, Beauty, Digital, Amazon, Retail, Social Media

Jul 19 2018

5 Easy Ways to Keep Customers Loyal

Amanda Chomicz

Consumer shopping behavior has changed significantly over the years, and smarter brands have adapted with them by evolving communication to better meet customer needs. Brands need to be hyper-focused on their customer and leverage data to speak directly to shoppers in unique and beneficial ways. Here are 5 ways brands can develop loyalty by getting a little more personal.

Filed Under: Digital, Retail, Social Media

Jul 17 2018

Infographic: Amazon Prime by the Numbers 2018

Amanda Chomicz

Believe it or not, there are still people who shop on Amazon without a Prime membership, which can seem baffling to users who enjoy the perks that come with Prime. And there are a lot of them: Amazon Prime has surpassed 100 million members globally, with enormous year over year growth, proving just how influential a loyalty program can be. For brands, it’s increasingly critical to understand the Amazon Prime population, why they are there, and what keeps their loyalty. 

Filed Under: Digital, Amazon, Retail

Jul 11 2018

Will Instagram Win the Video Game with IGTV?

Amanda Chomicz

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users follow brand pages and watch the how-to tutorials and trials by their favorite influencers. They can view Stories, swipe up for more information and purchase products without leaving the app. With over one billion users and a massive number of influencers, Instagram sounds like a brand’s dream for product integration, right?

Filed Under: Industry News, Digital, Social Media

Jul 3 2018

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Amanda Chomicz

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.

 AdWords and DoubleClick have been Google’s flagship advertising products for two decades (it’s been 22 years since DoubleClick arrived on the scene). The products debuted with a clear goal: to connect consumers to businesses online, in an easy way. It gave brands a new advertising opportunity: if a consumer was searching for an “out-there” product or service, ads for a relevant or equally “out-there” brand would pop up, giving them what they need in the moment. Suddenly, smaller, emerging brands were given the opportunity to reach their target consumers in a time of need, thus allowing them to grow their business.

Filed Under: Media, Industry News, Digital

Jun 26 2018

Trend Roundup: Project Nosh + Foundermade

Rich Zeldes

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the industry’s growth coming from smaller, independent brands. Rich Zeldes, EVP Managing Director at Women’s Marketing, visited four CPG summits that showcased how the entrepreneurial spirit is still alive when it comes to keeping it clean and green in food. California’s Lincoln Consumer Conference and Imperial Consumer Summit, as well as New York’s Project Nosh and Foundermade conferences proved that the food industry in particular is still being disrupted in many meaningful, healthy ways that consumers are reacting positively to. That means brands are listening to consumer needs, paying attention to the trends and adjusting to fit as needed. Rich shared a few key food trends worth noting:

Filed Under: Food & Beverage, Health & Wellness