A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and entertains her when she has a few moments to spare. Here, we look at how moms across America use their mobile phone throughout the day.
One year it’s Zumba and the next year, everyone is doing CrossFit! While exercise fads come and go, one thing is clear—more adults are exercising, and doing so more frequently, than ever before. At least three quarters of Americans say they exercise at least once a week! Although 68% of the population gets most of their exercise from walking, for those committed to expanding their workout horizons, there are a variety of new trends to choose from. Here, we examine the fitness trends trainers believe will take off in 2017.
Filed Under: Health & Wellness
Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all grocery shopping will be done online, representing $100 billion in annual consumer sales, or the current revenue equivalent of approximately 3,900 grocery stores.
Filed Under: Food & Beverage
A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of American women facing permanent hair loss, every day feels like a bad hair day. Whether it's genetics, stress, or damage from over-processing, 46 million adult women in the U.S. face thinning hair or hair loss. Here, we look at how consumers are dealing with hair loss and how brands can help to address their concerns.
Filed Under: Beauty
Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In fact, most affluent consumers, even those earning $250,000 or more, are relatively thrifty when it comes to their purchasing habits. Although they may have the discretionary income to purchase some luxury items they are not regularly spending on them. Here, we explore how affluent Americans are spending their hard-earned cash and what they look for before they buy.
Filed Under: Media
Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people around the globe and, increasingly, chat bots are offering brands a more personalized way to interact with customers. Here, we look at why 76% of people say mobile messaging apps have improved their lives and how marketers can use this tool to engage consumers at every point in the customer journey.
Filed Under: Digital
Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between three and four hours per week on the social media platform and three quarters of all adults report watching YouTube. In fact, on mobile alone, in an average week, YouTube reaches more adults online during prime time than any cable network. In our infographic, discover why YouTube is one of the fastest growing networks and how it's tapping into consumers with vastly different interests.
Filed Under: Media
When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread interest in whole foods, only 42% of Americans believe their diets are healthy and almost a quarter are concerned they’re not getting adequate nutrition. Amid a growing body of conflicting information and health claims, consumers are increasingly confused and skeptical that brands are delivering on their promises.
The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations distinguised their digital activities from other aspects of their lives, from social to shopping, Gen Z's online and offline lives are completely integrated. In our infographic, we explore Generation Z to learn how they spend their time, how they shop, and how their preferences influence their spending, as well as their parents'.
Filed Under: Media