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Jun 11 2018

Infographic: American Consumer Sentiment and Spending 2018

Marlea Clark

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial situation. One third of Millennials and more than a quarter of Gen X’ers believe they will be financially better off a year from now—an increase of 14% and 4% respectively in just one year. When consumers are feeling secure about their financial situation, they are more likely to splurge. In our infographic, we look at how these trends are impacting consumers, how they plan to spend their extra income, what they’re willing to spend money on – and what they’re not.

Filed Under: Digital, Retail

Jun 4 2018

Infographic: Amazon Shopping Statistics

Marlea Clark

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Filed Under: Digital, Amazon

May 28 2018

Push Boundaries for Social Media Success

Marlea Clark

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other metrics are indicators that your content is resonating with your community. But do these metrics lull marketers into a sense of complacency? While there’s nothing wrong with creating content that marketers know their audience will like, it doesn’t necessarily lead to growth.

Filed Under: Media, Digital

May 21 2018

Infographic: Digital Shopping Habits of Men and Women

Marlea Clark

While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women typically plan and research products, men are more likely to be impulse buyers. In our infographic, we look at the differences in how each gender shops so marketers can make smarter decisions when trying to reach them.

Filed Under: Digital, Retail

May 14 2018

Health and Wellness Marketing: 3 Ways Tech Will Disrupt Healthcare

Marlea Clark

Increasingly, consumers are taking deliberate steps to live healthy lives. They’re making conscious food choices, exercising more, and getting preventative medical screenings. Technology allows us to track our health through apps and other monitoring devices and communicate digitally with health professionals—in fact, about half of American adults say they are already doing so. Here, we look at how digitally enhanced health care is poised to disrupt the industry and why brands should consider how they will keep up.

Filed Under: Health & Wellness

May 7 2018

Infographic: Understanding the Beauty Consumer 2018

Marlea Clark

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the number of options available. In-store sampling, demonstrations, and other events can help consumers navigate the wide array of products, colors, and formats and better understand what works best for them.  In our infographic, we explore the attitudes and mindset of this consumer to understand the role makeup plays in her life.

Filed Under: Beauty, Digital

Apr 30 2018

Infographic: Amazon Shopping Statistics

Marlea Clark

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Filed Under: Digital, Amazon

Apr 23 2018

Infographic: Social Media and Privacy Concerns

Marlea Clark

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.

Filed Under: Media, Digital

Apr 19 2018

They’ve Got to See It To Believe It: Why Images Are Critical for Marketers

Marlea Clark

Although a goldfish may have a longer attention span than the average Millennial, researchers at MIT discovered that the human brain can process entire images in as little as 13 milliseconds. Not only do consumers see the images they scroll past, they have the capacity to understand and connect them nearly instantaneously to their personal experiences. As social media is increasingly the place where brands and consumers connect, it’s essential that marketers create visual content that attracts consumers and keeps them engaged with the brand.

Filed Under: Digital

Apr 19 2018

Infographic: What's Popping in the Food and Beverage Category?

Marlea Clark

With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings or replace meals entirely. Salty snacks are a nearly ubiquitous presence in American households, with 91% of household reporting purchase within the past three months. While there have been steady gains in protein-packed meat snacks, popcorn, pretzels, and cheese-flavored snacks continue to be favorites. In our infographic we look at the latest snack trends, which snacks consumers grab first, and why the better-for-you category is poised for growth.

Filed Under: Food & Beverage