We took an in-depth look at the American beauty consumer to understand her path-to-purchase. Our infographic provides an eye-opening look at how women discover new skin care and cosmetics, the social media platforms driving the category, and where she's shopping for beauty products. From the top makeup trends to power influencers, our American Beauty Consumer infographic offers insights and marketing solutions that help brands reach their core consumers.
Women’s Marketing is the leading media strategy and activation agency for brands targeting women. We offer a strong history of providing emerging and ambitious established brands with the insights, access, & strategy to reach women at every media touchpoint.
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