Michelle has spent almost 20 years as both a media and marketing strategist and business development professional in the ad agency, digital, custom content and magazine industries. She has been leading Business Development and Lead Generation efforts at Women’s Marketing for 4 years, partnering with senior-level decision-makers at clients such as Armitron, Sundial, and First Aid Beauty to develop cross-platform, integrated media solutions. These platforms typically include digital rich media, search, video and mobile advertising as well as consumer magazines, television, radio, and out-of-home. Michelle has an MBA in Marketing and Digital Media from NYU.