Consumers want to feel some degree of certainty in the world; the ability to take care of our health, each other, and the planet feels more intentional and purpose-driven than ever before. Marketers who acknowledge this, by offering best-in-class products and sustainable practices can empower consumers and drive trust by authentically connecting to a brand's values. This year's emerging trends include self-care, brand transparency, and a blurring between beauty and wellness.
Download our report to develop a nuanced understanding of how emerging health and wellness industry trends will strongly impact the brand/consumer relationship today, and in the foreseeable future.
Women’s Marketing is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.
Get our white paper, "2018 Health and Wellness Marketing Trends" now!